The social media management industry has grown tremendously in the past year, but the rates that community managers should be charging is still undetermined. In this article, we will give you a few suggestions as to what you should be charging your clients and what services your clients should be receiving in return.
Community Manager Description
Service Rate Ideas
Social media marketing is still a new career, and a lot of people are attempting to create their own business instead of accepting an in house position for another company. When you are an in house community manager, the business will usually pay you a full time salary that ranges anywhere from $25,000-$50,000 a year. If you decided to take the route of self employment, then you will have to determine your rates based on what the client is asking to receive from social media. This is where it gets tricky. Most community managers are new and do not know what an average rate is per client, so they charge the same rates for all of their services. This is a HUGE mistake!!!
The way that we have determined what we charge clients is based on the services they require and the estimated amount of time that we will be working on their accounts each week. Most businesses that are looking for a community manager do not have any social media accounts created so this is a service you will have to provide them. We all know that creating accounts on each social network takes a matter of 5 minutes so there should be no extra charge for this service. You can even tell your client that you will throw this service in for free so it seems as if they are receiving a better deal.
Whenever we sit down with a client, we first discuss what they are trying to accomplish by gaining a social media presence. Once you determine what the potential clients goal is, then I trust that you will know what services they will need you to provide for them to accomplish their goal.
Personally we charge about $300/month for restaurants, because the services required are usually just post creation on Twitter and Facebook, and you have to engage customers. If a restaurant owner decides that they would like to have content, events, and contest creation, then we will usually charge and extra $150-200, which would bring the monthly rate to about $450-$500/month. The rates go up because we will have to create the content, events, and contests ourselves, which could take up quite a bit of time and brain power so that everything is original to the client. Time is money right?
However, if you happen to land a client that owns a large business/corporation, then you can absolutely increase the rates of your services. The reason behind raising the rates is not because the potential client has more money, but because the client will need more time invested into their social media campaign. Think about the community managers that operate Coca-Cola’s social networks. They have to be working on new strategies for their social media campaigns because they have such a large community. If you have a client that has thousands of active community members, then you will have to be focusing on their account a lot more than a mom & pop shop. So be sure to raise the rates for your services when you have an extremely established client. You will need to invest more time and you should always keep them satisfied and do whatever it takes to make them successful. Having one huge could take up a large portion of your work week so charge accordingly.
Hopefully this post gives you a little bit of an idea as to what you should be charging potential clients. Always remember to never have a set fee for your services because it will make clients happy knowing that you are going to adjust the rates to specifically suite their needs. Let’s hear what all of you social media marketers and community manager’s charge!!!