Social media marketing is growing in importance more than ever before. Most small businesses have been falling behind as other businesses begin to grow their online presence. Businesses without a presence on social networking websites are currently losing valuable customers that their competitors with fan pages, and twitter accounts are gaining. In this blog post our president, Vincent Frogameni, will be discussing ways for small businesses to grow a loyal consumer base and create more clients for small mom and pop shops through the use of social media marketing.
Having a Facebook presence is one of the most important marketing strategies currently for small businesses. There are over 750 million users currently using the social networking website, which means there are tons of clients that businesses without a fan page are losing by the day. If you are the owner of a local restaurant, retail, or services business then you are currently falling behind your competitors whom have an online presence.
A fan page is the new way to “humanize” your business. Consumers love to interact with their favorite businesses instead of being told to visit the business through a commercial or newspaper ad. Having a Facebook fan page will engage your already existing customers and increase your consumer base through the word-of-mouth marketing that social media provides.
Your businesses Facebook fan page should consist of updates involving your business. Personally I love visiting my favorite restaurants page and seeing what their specials and deals are. It is more convenient than visiting the company’s physical location or waiting to see the advertisement in a newspaper or in the form of a commercial. If you are a business owner then you should think about creating a Facebook fan page by clicking here. Make sure to respond back to every consumer that contacts you on your fan page and provide useful information that will keep your customers coming back for more.
Twitter is the perfect place for mom and pop shops to promote their new menu items, specials, and deals as well. Facebook should be used for more informative material that you business may want to express, but Twitter should be used to directly get your point across. Twitter only supplies its users with a text box that can only fit 140 characters. This means that you must make your posts short and to the point.
I have seen many small businesses using this social networking site perfectly by posting their new deals, events, and linking back to their Facebook page or website to continue a discussion. Most Twitter users decide to post news and not engage with their followers, which is a huge mistake. Customers love to be interacted with and by not engaging them and spamming their feeds with information about your business; you will drive some customers away from visiting your business.
- Use a Facebook fan page to share a large and detailed explanation of your business.
- Showcase the hours of operations, location, and payment methods on fan page.
- Post short blurbs about menu items, and special events on Twitter
- Create a coupon that only users who “Like” your fan page will have access to
- Always remember to ENGAGE your customers!
- Advertise your social media profiles at your physical location.
- Supply your business with a 24/7 customer service program using Facebook and Twitter.
If you would like to see how to use your social media accounts then you can visit our Twitter profile here or our Facebook fan page here and see how we run our social networking profiles. Any questions regarding how to further market your small business can be answered here on our brand new Formspring account!
It’s your turn! Let’s hear some examples of how you would market a small business using social media!